The LEGO Business History

The history on the LEGO organization begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to start up a business merchandising his wooden toys door to door in his town of Billund, Denmark. He referred to as his start up business “Lego” – a combination of two Danish terms, “leg godt, ” which intended “play well. ”

In 1958, you can actually founder, Godtfred Kristiansen, branded a system pertaining to coupling the plastic bricks that would later on become referred to as LEGO “Automatic Joining Bricks. inches The invention allowed LEGO to make more diverse and complex toys.

From there, LEGO extended it is offerings and began to compliment both kids. It introduced a line of “Minifigures” in the mid-1970s that incorporated human statistics with posable arms, and also marketed jewelry sets pertaining to young girls.

An additional expansion in 1979 saw the introduction of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, between other well-liked themes. In 1999, the https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track LEGO Group entered the Star Battles market, launching collections featuring the X-wing mma fighter and CONNECT Fighter.

Mainly because the company grew, it needed to increase it is ability to introduce new products quickly and effectively. To this end, it employed management specialist Jorgen Vig Knudstorp.

This individual helped the company cut down on inventory and reduce creation time. This individual encouraged the business to build relationships with main toy corporations, including Concentrate on, Wal-Mart and Toys ‘R’ Us.

He also brought in LEGO Recommendations, an online community where lovers could upload proposals for new Lego sets they will wanted to observe produced. This kind of allowed LEGO to test the appeal of new creative ideas and gain feedback prior to committing to them.